Experienced business and brand builder
Proven expert in creating high-performing teams
An advocate of a healthy work/life balance

Expertise

  • Building high-performing businesses through collaborative, cross-disciplinary teams.
  • Accelerating business transformation and driving value creation.
  • Re-inventing marketing processes to manage complexity and increase agility.
  • Leading strategic relationships with global brands to deliver growth and profitability.
  • Partnering with global agencies and brand teams to execute integrated, multi-platform campaigns.

Bio

With over 30 years of experience leading advertising production for global agencies, I’ve helped transform marketing operations for Toyota, Hasbro, Virgin Media and VISA among others.

My key priority is helping entrepreneurs and brands grow. I’ve created, built and managed more than a hundred brands and businesses – from startups to global enterprises – and now focus on delivering change management, improving production and building effective marketing systems.

A pivotal moment came when I discovered EOS and Traction through an old friend and business partner. I immediately recognised how this simple, complete system could provide the tools and clarity entrepreneurs need to take their businesses – and lives – to the next level. Now I’m using my knowledge and experience of EOS and Traction to support other businesses.

Other Pimlico Team Members

Catherine Allison

I’m the founder and director of Master the Art, delivering pitching, presentation and communication skills training to agencies, media owners and creative-minded businesses.

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Emma Thwaite

One of six children in a family of serial entrepreneurs, I grew up with an instinct for spotting opportunity and a love of growing things – whether people, teams, clients or businesses.

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David Meikle

A recognised trouble-shooter and problem-solver, in a career spanning more than 30 years I’ve worked on some of the industry’s most demanding and high-pressure accounts.

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David Eakins

After nearly two decades working as an Art Director for some of the world’s leading advertising agencies, I faced a life-changing moment. Whilst I was going through a mental health challenge, the lack of proper safeguarding in the workplace only compounded my situation, ultimately leading to a moment of crisis.

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Leanda Trethewey

I’m an accomplished marketer with over 20 years of client-side marketing leadership helping agencies understand what clients truly need.

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Matt Phillips

I’m a fractional director of communications for growth-stage companies and ambitious SMEs — bringing senior-level strategic thinking to businesses that need it, without the overhead of a full-time hire. With 24 years’ experience across media, music, technology and financial services, I’ve sat on every side of the communications equation — as spokesperson, agency director, in-house lead, and founder.

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Rob Harrison-Plastow

I'm a qualitative researcher and strategist. I built a better model for making sense of people that won the MRS Research Innovation of the Year 2025, and now powers strategy for teams at Adam & Eve\TBWA, The Kite Factory, TUI, McCain and many more.

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Simon Steel

With over 30 years of experience leading advertising production for global agencies, my work has focused on managing change, streamlining production, and building effective marketing systems. I’ve helped over a hundred brands and businesses transform their marketing operations - and now, my priority is helping entrepreneurs and brands grow.

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Looking for a blend of expertise? The Pimlico Group can help

Many clients are looking for a mixture of the skills represented by the members of The Pimlico Group. If you have a problem or project that you think would benefit from several Pimlico members, contact