Specialist in PR strategy, media relations, and messaging for B2B tech and scale-up businesses
Creator of the Full Funnel PR methodology, a B2B PR method built specifically for growth-oriented scaleups and ambitious SMEs.
Experienced public spokesperson with 100+ broadcast and print media appearances
Former clients service agency director driving a £2.4m media and technology practice

Bio

I’m a fractional director of communications for growth-stage companies and ambitious SMEs, bringing the strategic depth of a senior comms director to businesses that need it most, without the cost or commitment of a full-time hire.

My career spans 25 years working on some of the most recognisable names in media and technology – Warner Music, the BPI, the BRIT Awards, BBC, Wise, Viacom, Publicis, JCDecaux, and Reach.

I began in the music industry, where I made more than 100 media appearances as a record industry spokesman for the BPI, representing the sector across print, radio and television on some of its most contested issues.

From there, I spent three years leading technology PR at the BBC, a period that coincided with the rollout of BBC iPlayer and a major expansion into digital platforms, leading a team of five.

I then joined Propeller PR as a director, helping to double the agency in size to a £2.4m practice, before founding my own consultancy, a pay-as-you-go PR agency serving SMEs and early-stage startups.

Today, through Full Funnel PR, I work with a focused portfolio of scale-up founders and growth-stage businesses, advising on communications strategy, media positioning, messaging architecture, and the operational systems needed to make PR work as a genuine growth driver.

Expertise

  • Fractional communications leadership for Series A+ founders and ambitious SMEs
  • PR strategy, media relations, and thought leadership for B2B tech and SaaS businesses
  • Messaging architecture and narrative development for growth-stage companies
  • Media training and spokesperson coaching
  • Building in-house PR capability and agency-side systems that scale

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Looking for a blend of expertise? The Pimlico Group can help

Many clients are looking for a mixture of the skills represented by the members of The Pimlico Group. If you have a problem or project that you think would benefit from several Pimlico members, contact