Accomplished marketer with 20+ years of client-side leadership experience
Former Marketing Director at Freemans Grattan Holdings, Sky Bet, and TD Direct Investing
Specialist in brand strategy, media, and customer engagement and client/agency relationships
Helps agencies understand the client mindset and improve commercial relationships
Consultant and fractional CMO with a dual perspective on client and agency dynamics
Focused on building stronger, more effective client-agency partnerships

Bio

I’m an accomplished marketer with over 20 years of client-side marketing leadership helping agencies understand what clients truly need.

I began my career agency-side at Brahm, gaining hands-on experience across a range of industries before moving in-house to lead marketing and brand strategy for major organisations.

Most recently, I served as Marketing Director at Freemans Grattan Holdings, where I led a successful brand revitalization and major media agency pitch process. The new campaign gained instant traction across national TV and media platforms, helping to drive significant growth.

Previously, I held senior marketing roles at Sky Bet and TD Direct Investing, delivering brand strategy, customer engagement, media planning, and communications.

Today as a consultant and fractional Chief Marketing Officer, I bring deep insight from both sides of the table into my consultancy, training and delivery. I help agencies better understand the client’s mindset – especially around agency relationships, negotiations and campaign development.

I am passionate about improving the value exchange between clients and agencies in the pursuit of stronger partnerships and more effective brand performance.

Expertise

  • Bridging client and agency perspectives to improve collaboration and results
  • Advising agencies on client expectations, relationship management, and pitch strategy
  • Leading brand strategy, customer engagement, and media planning
  • Delivering workshops and training on agency-client value exchange
  • Acting as fractional CMO for growing brands and organisations
  • Helping agencies develop insight-led, commercially relevant campaign approaches

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Looking for a blend of expertise? The Pimlico Group can help

Many clients are looking for a mixture of the skills represented by the members of The Pimlico Group. If you have a problem or project that you think would benefit from several Pimlico members, contact