Entrepreneurial business developer with over 25 years’ experience
Expert in agency growth, pitch leadership and client development
Passionate about building strong teams, trusted client relationships and commercial value
Founder of Beckon, helping agencies grow with energy, clarity and purpose

Bio

One of six children in a family of serial entrepreneurs, I grew up with an instinct for spotting opportunity and a love of growing things – whether people, teams, clients or businesses.

With over 25 years’ experience creating growth for clients, I’ve worked across global networks and independent agencies in hands-on roles spanning pitch leadership, lead generation, commercial qualification and relationship marketing. I’ve learned that business development is not a dark art – it’s a process that, when done well, can empower everyone in an agency to contribute to growth.

At the heart of my work is a simple question: how do the agencies benefit from working with us?  This client-first mindset shapes everything I do – from helping agencies sharpen their proposition to guiding teams through pitch process.

In 2022, I launched Beckon, a consultancy dedicated to helping creative agencies grow their client base. I bring my energy, entrepreneurial spirit and love for developing people, nurturing long-term relationships, and delivering brilliant results for clients.

Expertise

  • Implementing business development strategy and designing processes for creative agencies
  • Building agency propositions that resonate and convert
  • Generating leads with a client-first, value-driven approach
  • Planning for client relationship marketing and retention
  • Coaching agency teams to contribute confidently to growth
  • Applying entrepreneurial skills to develop and grow teams

Other Pimlico Team Members

Simon Steel

With over 30 years of experience leading advertising production for global agencies, my work has focused on managing change, streamlining production, and building effective marketing systems. I’ve helped over a hundred brands and businesses transform their marketing operations - and now, my priority is helping entrepreneurs and brands grow.

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Catherine Allison

I’m the founder and director of Master the Art, delivering pitching, presentation and communication skills training to agencies, media owners and creative-minded businesses.

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David Meikle

A recognised trouble-shooter and problem-solver, in a career spanning more than 30 years I’ve worked on some of the industry’s most demanding and high-pressure accounts.

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Leanda Trethewey

I’m an accomplished marketer with over 20 years of client-side marketing leadership helping agencies understand what clients truly need.

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David Eakins

After nearly two decades working as an Art Director for some of the world’s leading advertising agencies, I faced a life-changing moment. Whilst I was going through a mental health challenge, the lack of proper safeguarding in the workplace only compounded my situation, ultimately leading to a moment of crisis.

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Matt Phillips

I’m a fractional director of communications for growth-stage companies and ambitious SMEs — bringing senior-level strategic thinking to businesses that need it, without the overhead of a full-time hire. With 24 years’ experience across media, music, technology and financial services, I’ve sat on every side of the communications equation — as spokesperson, agency director, in-house lead, and founder.

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Emma Thwaite

One of six children in a family of serial entrepreneurs, I grew up with an instinct for spotting opportunity and a love of growing things – whether people, teams, clients or businesses.

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Rob Harrison-Plastow

I'm a qualitative researcher and strategist. I built a better model for making sense of people that won the MRS Research Innovation of the Year 2025, and now powers strategy for teams at Adam & Eve\TBWA, The Kite Factory, TUI, McCain and many more.

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Looking for a blend of expertise? The Pimlico Group can help

Many clients are looking for a mixture of the skills represented by the members of The Pimlico Group. If you have a problem or project that you think would benefit from several Pimlico members, contact