The Pimlico Blog
But it’s not enough though, really, is it? And I doubt it ever has been enough.
19th September 2025
There was a time when it was enough to have a reasonable non-vocational degree from a decent university to make it in the advertising business – because you could learn the rest on the job. You’d learn about advertising strategies and ways of working, you’d learn about marketing, and you’d pick the rest up through […]
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Treading the fine line between confidence and arrogance in agency new business
15th September 2025
“Catherine, you sounded like you’d been dragged off the street to audition and had never acted professionally before.” This was the feedback given to me earlier this year in an auditioning for camera class. In auditions, before cracking on with the scene, you’re often asked to film a ‘slate’. Sometimes this involves simply stating […]
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Post-Pitch Feedback: 3 Uncomfortable Truths (or Hidden Gold)
12th September 2025
Winning isn’t the only measure of success in a pitch. Some of the most valuable insights come when you don’t win – but only if you’re brave enough to ask why. All too often, agencies move on too quickly, missing out on vital feedback that could transform how they pitch next time. Here are 3 uncomfortable […]
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